Luxury Car Dealer Expands into Agricultural Machinery Market
Inchcape Kenya, a household name in luxury vehicles, is venturing into agriculture. The company has taken over the New Holland tractor franchise from CMC Holdings in a major move into the agricultural machinery space.
New Partnership Starts August 1
From August 1, Inchcape Kenya will offer a full range of New Holland products, including tractors, genuine spare parts and after-sales services. This expansion diversifies Inchcape’s portfolio and strengthens its presence in the critical agricultural sector of Kenya.
CMC Exits, Inchcape Steps In
This follows CMC Holdings’ announcement in January that it was winding down operations. After shedding most of its motor vehicle brands, CMC had focused on agricultural machinery. With CMC exiting, manufacturers like New Holland needed new, stable distributors in the Kenyan market—and Inchcape has filled that gap.
From Luxury Cars to Farm Equipment
Inchcape is known locally for luxury automotive brands. The London-based Inchcape Plc entered Kenya in 2018 and acquired RMA Kenya and its Jaguar Land Rover franchise. Later it took over the BMW franchise from Simba Corp.
In December 2023, Inchcape expanded its reach by launching passenger cars, vans and pickups from the Chinese brand Changan, its first foray into the mass market.
Now with New Holland under its belt, Inchcape is making its first foray into the agricultural sector where it will compete with established brands like Massey Ferguson, Mahindra, Ford and John Deere.
A Trusted Legacy with New Holland
Francis Agbonlahor, Managing Director of Inchcape Africa said:
“We are proud to build on our 40 year legacy of successful partnership with New Holland in Ethiopia as we now expand into Kenya—a country where agriculture is key to economic growth.”
Agbonlahor added that this new venture demonstrates New Holland’s trust in Inchcape’s global and local expertise and a customer first approach to delivering innovative, reliable solutions to Kenyan farmers.
Strengthening Kenya’s Agricultural Sector
Farm mechanisation in Kenya has been gaining momentum in recent years with county governments prioritising agricultural investment. Counties are buying and leasing tractors to modernise farming practices and boost productivity.
Özkan Eren, New Holland’s Business Director for the Middle East & Africa said:
“We believe Inchcape is the right partner to take Kenyan farmers to the next level. We want to keep New Holland the number one agricultural brand in Kenya”
What This Means for Farmers
With Inchcape now distributing New Holland tractors and services, Kenyan farmers can expect:
- Better access to quality machinery
- Reliable after-sales support
- Consistent availability of spare parts
- More modern farming tools
As demand for agriculture grows across the country, this partnership will help farmers scale up, increase output and food security.